Brand + Content Strategist

Specializing in content-driven brand building, I bring a design-forward, data-driven approach across strategy and execution.

With experience spanning brand strategy, creative direction, email, social, paid media, and events, my work sits at the intersection of design, performance, and storytelling. I focus on creating clarity and cohesion across every touchpoint — ensuring marketing not only looks intentional, but functions strategically.

I’ve helped brands translate vision into refined, high-performing marketing systems that feel elevated, are built to last, and deliver measurable impact.

Currently working in-house as a Marketing Manager within the interior design and retail space.

CREATIVE DIRECTION

I lead creative direction across visual systems and campaign concepts, overseeing art direction, shoots, styling, and guidelines to ensure cohesive, intentional brand expression across every touchpoint.

DIGITAL MEDIA

Across organic and paid social, email, and digital campaigns, I build integrated ecosystems that balance brand expression with performance—using strategy, testing, and optimization to drive measurable results.

CONTENT CREATION

I capture and produce photo and video content for weddings, events, and brand moments—editing iPhone-shot imagery into elevated, platform-ready assets including reels, short-form video, and reusable story templates.