Campaigns
design forward content ecosystem
Built a project-led content ecosystem linking interior design storytelling directly to product discovery, commerce, and brand growth.
Styled reveals, behind-the-scenes process, and editorial photoshoots were paired with shoppable collections of furniture and décor. I led creative direction across shoots, social, email, and digital campaigns to ensure content was elevated, cohesive, and conversion-ready.
Narratives centered on completed projects, letting inspiration and commerce coexist. The approach balanced aspirational storytelling with clear purchase paths, driving engagement, brand awareness, and both design services and product sales.
@designshopinteriors
@stephanie___russo
spring multi-event launch
Led a month-long, multi-channel spring launch conceived as a single brand moment—uniting retail, storytelling, and experience under one cohesive narrative.
The campaign integrated in-store events, elevated merchandising, and creative across email, social, paid media, and physical touchpoints. Product stories were intentionally layered throughout, creating clear moments of focus and discovery.
In-store activations drove urgency and community while reinforcing the brand’s design-forward positioning.
The result: single-day revenue rose from $80K to $115K+, and the structure has become a repeatable framework for future seasonal launches.
@theshopbydesignshop
elevated wellness earth Day
Partnered with elevated health and wellness brands, including Lululemon and LUSH, to create a social-first experiential event focused on wellness and sustainability. Branded assets, giveaways, and an overarching story of elevated wellness drove reach, engagement, event attendance, and in-store revenue. The campaign became our most successful event and is now an annual flagship experience.
social-first activations in a college town
Launched social-first brand extensions alongside a Valentine’s Day campaign designed to drive community engagement and in-store traffic. Seasonal photoshoots and playful, text-driven packaging leaned into trend-forward, conversational language—“You up?”, “Meet me at brunch”—native to social and highly shareable. The campaign was supported by a signature frozen cocktail, 50% off wine, weekly live music and happy hour events, positioning the store as a social hub. I led product assortment and development across apparel, beverages, and packaging, delivering strong sell-through and organic engagement.
