Campaigns
design forward content ecosystem
Built a project-led content ecosystem linking interior design storytelling directly to product discovery, commerce, and brand growth.
Styled reveals, behind-the-scenes process, and editorial photoshoots were paired with shoppable collections of furniture and décor. I led creative direction across shoots, social, email, and digital campaigns to ensure content was elevated, cohesive, and conversion-ready.
Narratives centered on completed projects, letting inspiration and commerce coexist. The approach balanced aspirational storytelling with clear purchase paths, driving engagement, brand awareness, and both design services and product sales.
spring launch
Led a month-long, multi-channel spring launch conceived as a single brand moment—uniting retail, storytelling, and experience under one cohesive narrative.
The campaign integrated in-store events, elevated merchandising, and creative across email, social, paid media, and physical touchpoints. Product stories were intentionally layered throughout, creating clear moments of focus and discovery.
In-store activations drove urgency and community while reinforcing the brand’s design-forward positioning.
The result: single-day revenue rose from $80K to $115K+, and the structure has become a repeatable framework for future seasonal launches.
@theshopbydesignshop
elevated wellness earth Day
Partnered with elevated health and wellness brands, including Lululemon and LUSH, to create a social-first experiential event focused on wellness and sustainability. Branded assets, giveaways, and an overarching story of elevated wellness drove reach, engagement, event attendance, and in-store revenue. The campaign became our most successful event and is now an annual flagship experience.
social-first activations in a college town
Launched social-first brand extensions alongside a Valentine’s Day campaign designed to drive community engagement and in-store traffic. Seasonal photoshoots and playful, text-driven packaging leaned into trend-forward, conversational language—“You up?”, “Meet me at brunch”—native to social and highly shareable. The campaign was supported by a signature frozen cocktail, 50% off wine, weekly live music and happy hour events, positioning the store as a social hub. I led product assortment and development across apparel, beverages, and packaging, delivering strong sell-through and organic engagement.
