Campaigns
interior design forward content driving commerce
Built a portfolio project-led content ecosystem that connected interior design storytelling directly to product discovery and sales.
Interior design reveals, behind-the-scenes process, and styled photoshoots were developed alongside shoppable collections featuring products available at The Shop.
I led creative direction across project shoots, social, email, and digital campaigns to ensure content felt elevated, cohesive, and editorial—while remaining conversion-aware.
Launch narratives were structured around completed projects, allowing inspiration and commerce to live within the same moment. Content balanced aspirational storytelling with clear paths to purchase across platforms.
The approach increased engagement, strengthened the relationship between content and sales, and improved efficiency by producing editorial and commercial assets simultaneously.
holiday content driving commerce
This holiday campaign translated seasonal styling and in-store moments into a cohesive content ecosystem designed to drive both inspiration — through saves, shares and credibility — and sales.
Holiday vignettes and collection styling anchored social content and digital storytelling, while curated gift guide emails supported product discovery and conversion. Behind-the-scenes content from the holiday collection setup built anticipation ahead of launch, reinforcing craft and intention behind the assortment. The launch day experience layered in cocktails and in-store moments to strengthen community and create a sense of occasion.
Together, the campaign connected seasonal storytelling directly to commerce across social, email, digital, and retail touchpoints.
